Corrosion will be minimal, and your ad will likely hold up well even if you decide to place for a long period of time.īecause news periodicals share local information and events, advertising on a newsrack influences public perception of your brand in a positive way. Newsracks are made to stand the test of time, and hold up well under the elements. Your business telephone number or website, and a clean image or graphic should do the trick. Keep in mind that newsrack advertising presents a small canvas to work with, making it the perfect place for a simple and uncluttered message. Viewers tend to view companies that advertise on street furniture as a public good, similar to public transportation, and are likely to consider these brands as central hubs in the community. Due to the proliferation of newsracks in populated areas, newsrack advertising presents a great opportunity for local businesses to get the word out about their brand. Similar to bus shelters and bus benches, these mini billboards often face the street and are widely seen by commuters driving through.Īlthough the distribution of newspapers is slowing in some areas, newspapers and other periodicals are still widely available on many busy city streets. Occurring in the public right-of-way, newsrack advertising is a popular form of outdoor advertising that targets both vehicular traffic and pedestrians.
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